Measure social impact according to leading international frameworks

masimpact was founded by the coordinator of the London Benchmarking Group (LBG) of Spain, John Scade. Within the platform, your data will be organised following the LBG management framework. In other words, your social impact will be reported in a transparent way, and recognised by the Dow Jones Sustainability Indices. Additionally, the LBG framework is coupled with the ONLBG methodology and the Sustainable Development Goals.

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Measure social impact according to leading international frameworks

Key takeaways for using transparent and recognised methodologies for measuring social impact

Taken together, these three frameworks:

Constitute a standard system for management, measurement and communication of social impact

Enable the aggregation of results for the purpose of benchmarking

Provide a common language between LBG companies and ONLBG Non-profit organisations

Allow for homogeneous measurement and objective comparison between projects

Facilitate interpretation by stakeholders of reports and graphs of investment and results

Set the basis and criteria for replicating measurement in similar activities


In essence, masimpact constitutes an opportunity for your organisation to use high standards of impact measurement without any previous knowledge. (*Note, however, that an initial training and reading materials will be provided on these frameworks to ensure a basic understanding of these methodologies, and that our team remains available to answer any questions regarding its application.)

Sustainable Development Goals.

The Sustainable Development Goals (SDGs) were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. The 17 SDGs are integrated—that is, they recognise that action in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability.
Within masimpact, you will be able to select which SDGs your project is pursuing. Since your project may contribute to more than one SDG, the platform allows you to select various SDGs and allocate different weights (%) to each of them. Furthermore, it is important to realise that SDGs per se may seem broadly construed, and this is why masimpact also contains the SDGs respective targets. Alignment with said targets will provide a more in-depth understanding of your social impact generated, as well as help you with refining your sustainability strategy.


London Benchmarking Group.

The London Benchmarking Group (LBG) was formed in 1994 by 6 companies in the United Kingdom (BP, Diageo, IBM, Marks&Spencer, Natwest Group and Whitbread) who worked together to develop a model for managing and communicating their community investment.

The group grew and developed the model as a standard for the management, measurement and communication of Corporate Social Action. Under the leadership of The Corporate Citizenship Company (TCCC), groups of companies were formed which now use the LBG model and are grouped together in LBG International.

The LBG España Group was formed in 2007, with 9 companies (Abertis, Agbar, Barclays, BBVA, Ferrovial, Gas Natural, Iberdrola, Repsol and Telefónica). Currently, the LBG España Group, coordinated by MAS Business, has more than 20 member companies.


ONLBG: broadening the LBG methodology to include Non-profit organisations

In 2014, MAS Business promoted the adaptation of the LBG methodology to several organisations in the third sector, in order to measure the social impact of their projects. A group of 10 non-profit organisations coordinated by MAS Business, have adapted the LBG methodology to measure and manage their social activities as well as the outputs and impacts achieved. This resulted in the creation of the ONLBG model, which facilitates the connection with the LBG model and provides a common language between companies and non-profit organisations.


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